An "extroverted introvert" with an insatiable creative drive, Miloš has been immersed in photography from an early age and seamlessly navigates commercial and artistic realms.
In addition to his passion for photography, he spent 17 years in advertising, working across nine countries. As a creative director within BBDO and Grey agency networks, he performed creative, conceptual, and directing roles while simultaneously building his career as a photographer. His deep understanding of branding and storytelling allows him to create compelling images that elevate brand identities and resonate with audiences.
As an award-winning professional photographer, he specialises in commercial advertising, lifestyle, beauty, food and beverage, and portraiture. He always creates tailor-made visuals for brands that want to differentiate themselves with striking, meaningful, and emotionally charged images.
His aversion to pigeonholing himself into a single niche makes him unique. He thrives on diverse challenges, seamlessly switching between natural, lifestyle-driven imagery and highly polished, hyper-realistic commercial photography that meets the expectations of the most discerning clientele.
But here’s the kicker: his heart beats for working with people. Whether it's seasoned actors, fashion models, or everyday individuals, Miloš has a knack for coaxing out the most genuine emotions and moods while maintaining an element of spontaneity that has become his signature.
Beyond commercial work, his personal projects explore more conceptual themes. Always centred around people and society, they question identity, human connection, and the emotions that shape our world. This reflects his belief that photography should be more than just a visual statement—it should provoke thought and evoke emotion.
He is based with his family in Shanghai, China, and is always open to Southeast Asian and global projects.
When he’s not behind the camera, he indulges in his WWII aviation history passion, curates his vinyl collection of over 10,000 records, and enjoys baking and making pancakes for his daughter and friends—because creativity should always be balanced with life’s simple joys.
ADDITIONAL Services
Production Support
Miloš is the proud owner of Studio Dare | 大胆, a photography studio in Shanghai's heart and is pleased to offer the space for shoots requiring a studio setting, providing a seamless workflow with efficient pre-lighting, test shoots, and flexible scheduling to ensure the smoothest workflows and highest quality results. Please visit STUDIO DARE | 大胆’s website
PHOTOGRAPHER’s OWN Studio on hand
With extensive experience across diverse industries, Studio Dare’s team offers a network of dedicated professionals and resources to support your productions, ensuring meticulous attention to every detail and delivering excellence through customized teams tailored to your specific needs and budget. For all inquiries and requests, please contact THE producer.
Selected Clients
Beauty, Cosmetics & Hair: L'Oréal, Shiseido, P&G, Unilever | Drinks & Beverage: The Coca-Cola Company, PepsiCo, Red Bull, Perrier, AB InBev, Harbin Brewery, Bacardi, Blue Bottle, Nestlé | Food & QSR: KFC (Yum!), McDonald's, Wrigley's | FMCG, Health & Kids: Bayer, Huggies, Danone, Dyson | Appliances, Tech & Industrial: Roborock, Moen, Kohler, OtterBox, Made.com, Accel Club, Philips, HP, Castrol | Travel & Hospitality: Agoda, InterContinental Hotels Group (Crowne Plaza, Holiday Inn) | Fashion & Apparel: Zara, C&A, Adidas, Converse, Bestseller | Jewelry: Cartier, I-Primo
FAQ
What does Milos Gazdic specialise in?
Commercial photography across classical advertising, lifestyle, beauty, food and beverage, kids, furniture and industrial. Milos is a Serbian-born, Shanghai-based photographer with close to thirty years of commercial photography experience, including seventeen years in advertising and creative director roles at BBDO and Grey.
Do you shoot outside China?
Yes. Milos is based in Shanghai and works on international productions, travelling for shoots across China and around the world.
Do you offer studio space and production support?
Yes. Milos owns Studio Dare | 大胆 (www.studiodareshanghai.com), a full-service commercial photo studio in Shanghai with a dedicated food-styling kitchen, equipment rental, and full production support, backed by a network of stylists, make-up artists, casting agents and art directors.
How do you charge?
Fees are quoted per project based on scope, usage and production needs, with a fixed shooting fee as the basis. Send a brief, and Milos will come back with a detailed, precise estimate.
How do we start a project, and what's the lead time?
Send a brief with dates, references, and deliverables, and Milos will advise on availability and turnaround time. Shoots can often be arranged at short notice, though earlier booking helps secure crew, cast and studio time.
How can I see more work or get in touch?
Email milos@studiodareshanghai.com for detailed portfolios, references and a quote for your project.
Do you offer video or motion as well as stills?
Milos used to direct himself and now focuses mostly on stills. Still, he works regularly with a trusted network of videographers. He has a videographer/director in the studio, so stills and motion can be produced together on the same shoot when a campaign needs both.
How does image licensing and usage work?
Usage is agreed up front and built into each estimate, covering where, how long and in which markets the images will run. In short, licensing depends on the number of visuals, the area where the campaign runs, the duration it runs, and the media it's used in.
Do you provide retouching and post-production?
Yes, if requested; it's charged separately. When needed, every shoot is finished to campaign standard with professional colour grading and retouching, including high-end beauty and skin work built to hold up in advertising. We also offer e-commerce-level retouching.
Do you work with international brands and agencies?
Yes, in English and to international campaign standards. Milos works with global brands, agencies and production houses across cosmetics, drinks, FMCG and more. The whole team is bilingual, which helps with work in China involving Chinese celebrities, crews, locations, and overall production.